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Media Release - Mind Stone Marketing Marketing Group Adds Bill Abercrombie 1-25-21

Mind Stone Marketing Group, LLC Names Bill Abercrombie Chief Revenue Officer

Former Executive Vice President of Partnership & Activation for the Tampa Bay Lightning to Lead Several Business Units for Mind Stone Marketing Group, LLC

Effective immediately, sports and entertainment industry veteran, Bill Abercrombie, has joined Mind Stone Marketing Group, LLC, a full-service marketing agency based out of Tampa, FL as its Chief Revenue Officer, it was announced by Eric Blankenship, Founder & President, Mind Stone Marketing Group, LLC.

In his new role, Abercrombie will oversee several business units with a focus on Business Development, Naming Rights & Event Sponsorships, Sports Marketing Partnerships and Athlete Marketing.

“I am beyond excited to have the opportunity to work again with Bill,” commented Blankenship. “Beyond the fact that Bill is one of the most respected and well-connected persons in the Tampa Bay community, he is a great individual and someone you want to be around. Bill brings a wealth of knowledge, skills, experiences and many deep relationships with him.”

Most recently, Abercrombie was the Executive Vice President of Partnership Sales & Activation for the NHL Tampa Bay Lightning, Amalie Arena, Tampa Bay Entertainment Properties and The Identity Tampa Bay. In addition, Abercrombie played a vital role in the Lightning’s partnership with the University of South Florida and its Athletics Department. After joining the Lightning in 2011, Abercrombie transformed a department that was ranked in the bottom tier in sponsorship revenue in the NHL to a top 10 ranking in his final season at the Lightning.

During his nine-year tenure, Abercrombie played an integral role in transforming the Tampa Bay Lightning into one of the most-admired brands in the Tampa Bay community and one of the most well-respected organizations in all of sports. The highlight of the organization came in 2016 when the Tampa Bay Lightning were recognized as the #1 Sports Franchise (out of 122 sports franchises) by ESPN for its excellence in a variety of categories.

Prior to moving to the Tampa Bay area, Bill served 19 years in the professional sports and entertainment industry in Atlanta as a Turner Sports executive for the NBA Atlanta Hawks, NHL Atlanta Thrashers and Philips Arena. Bill served numerous roles with each, including but not limited to, partnership revenue generation, marketing and activation, game operations and community engagement. Bill currently resides in South Tampa with his wife Cameron and two children Sara Beth and William. For more professional information about Bill please visit

Mind Stone Marketing Group, LLC (, led by Eric Blankenship, is a full-service marketing agency providing services focusing on small, medium and start-up businesses. Services include marketing strategy, brand development, advertising and media buying, promotions, public relations, digital marketing, digital media, social media, creative services, business development, event sponsorships, sports marketing and athlete marketing. Mind Stone Marketing Group, LLC also offers fractional CMO (Chief Marketing Officer) services which provides over 20 years of executive level experiences, skills, successes and relationships.

Media Contact:

Eric Blankenship

Founder & President

Mind Stone Marketing Group, LLC


Media Release - Mind Stone Marketing Marketing Group Adds Bill Abercrombie 1-25-21: Clients
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